Logos are all over the place, and represent many different products and businesses. Some of these are recognized the world over, and others come and go as quickly as the businesses and products the represent. Why is it that some logos just stick in our head, and others we forget five seconds after seeing them? There are many different aspects to a good logo, and sometimes having the right logo can mean the difference between success, and failure.
There are many different key issues when choosing a quality logo for your business. One of them is to study your competition, and see what types of logos they are using. You want to make sure that your logo isn’t similar to another business or product, because your don’t want your costumer base confusing you with someone else. You want to make sure that your colors and designs are totally unique and different. If you are using a color that is similar to someone else, then make sure that the design is completely different.
Another big part of choosing the right quality logo for your business is choosing a design that is short and simple. General Mills uses a simple check, and this is easily recognized by anyone, and while it is similar to the Nike logo, it is also completely different. If you were to look at the two logos side by side, which no other identifying marks, you would know immediately which one is which. Just like both of these designs, although they are simple, they stick in your mind. You want a logo that is like that, simple, to the point, and sticks in the customer’s mind.
Another point to think about when choosing a quality logo is the color. You never want to choose more than one or two colors, because this makes your logo look more complex, and it is harder to remember a logo with many different colors. It is also important to keep it simple, so that it looks good in black and white as well. Your choice of color is just as important, colors can invoke many different kinds of emotions, and you need to choose one that best promotes your product or service.
While you are probably considering whether you should try to come up with a logo on your own, or have a professional help you out. While doing it on your own will certainly save you some money, but it is important to get not only the best quality logo for your company, but also in the shortest amount of time. By using someone who knows what their doing, and have been in the business for awhile, they can help you come up with a simple, yet effective and memorable design, in just a short amount of time.
So in closing, you want a logo that is short yet easy to recognize, that stands out from your competition, and with few, yet memorable colors. You want to find a quality professional logo designer, that will not only save you time and money, but create the logo that’s going to put your business above the competition.
Learn how to use Adobe Creative Suite to create professional logos from an expert with the toolkit. Learn more about Adobe CS5 through our Adobe Creative Suite CS5 Classes.
