Adobe’s Subscription Model Creates Controversy

Posted by Marti Wedewer on June 12th, 2013

Adobe’s subscription model creates controversy

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Adobe announced in early May, at the Adobe Max conference, that they would switch over to a cloud-based subscription model. This angered many Adobe users, even starting an online petition, urging Adobe to drop the subscription model. It’s now been over a month since the BIG announcement, the dust has settled a bit, the release of Adobe CC is right around the corner, and we are interested in what your thoughts are about Adobe Creative Cloud and the new way of purchasing software. Let us hear from you in our survey below!

Over the last month, we have fielded A LOT of questions regarding the Creative Cloud and what this means for Adobe users like you…and we want to clear up some of the misconceptions out there. First, lets go over some of the common myths surrounding the Creative Cloud.

Myth #1: My Adobe applications will run from my web browser

False. Adobe might have done themselves a disservice when they added Cloud to the name…it caused all kinds of confusion. You will run the software just like you always have—as desktop applications. You need to login to your CC account initially to download the programs, but once you have them on your computer, no login is necessary. Bonus myth: no internet connection is necessary to run your applications.

Myth #2: I can’t share files with someone that is not subscribed to the cloud

False. You can set different levels of sharing when using the cloud. You can share your files publicly using Behance, send privately to a client via email, or don’t share at all. The receiver will be able to view the work, turn on and off layers, page through multiple page/artboards (Illustrator and Photoshop) and send back comments on the work.

Myth #3: I have to buy 2 separate subscriptions for my Windows and Apple computers

False. You can purchase 1 subscription to the Creative Cloud and set it up on a Mac and a PC. This works great for those who have a PC at work and Mac at home, or vice versa.

Myth #4: I will be required to save all my files in the Cloud

False. You choose what files you want to store in the Cloud, if you choose to store any files at all.

Myth #5: I will be forced to upgrade

False. With Adobe Creative Cloud you will always have access to the latest Adobe Creative Applications, but you are not forced to upgrade. You can continue to run which ever versions of the software that you want until you are ready to upgrade.

Other useful information and answers to our FAQs regarding the Creative Cloud:

  • Adobe will stop updating their perpetual software (software that you can buy once and use forever), however they will continue to sell Adobe CS6
  • Adobe is offering an introductory rate of $29.99/month for current Adobe users (CS3 or later)
  • Adobe Creative Cloud is $49.99/month, $599.98/year—the Adobe Master Collection is $2600 and does not include all the products and services the Cloud does
  • Adobe will continue to sell Adobe Lightroom and Photoshop Elements as a standalone product, both by electronic download and boxed copy. Lightroom is also available as part of the Cloud, but no talk yet of making these 2 products subscription-only.

 

Questions? Contact us and get a response the same day!

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